The success of WPL Makes Women Cricketers the Faces of Many Brands

Woower Echo April 14, 2023

The success of the Women’s Premier League (WPL) T20 cricket tournament has paved the way for numerous reputed brands to establish contracts with female cricketers. Female cricketers are now receiving lucrative contracts with substantial financial benefits equivalent to those offered to their male counterparts.

The endorsement strategies have conspicuously evolved in favour of women athletes following the success of the WPL tournament. The women-centric brands were reluctant to indulge in endorsements featuring sports personalities, as it is widely considered male-dominated.

But the advent of the WPL has transformed their perception, and they are now willing to rope in female cricketers to endorse their brands.

The veterans, like Harmanpreet Kaur and Smriti Mandhana, have witnessed a considerable increase in their ad portfolios. The emerging stars, including Anjali Sarvani and Disha Kasat, have also grabbed the attention of various brands.

WPL has caused increased excitement when it comes to investing in women’s sports. It opens the door for aspiring female athletes with a knack for making an impact in the field of sports.

Categories: News
Woower Echo
As a content writer, my objective is to create engaging and informative content. I strive hard to keep my writing concise and easy to read, enabling a broad audience to understand my piece of writing with ease. My career has spanned many years, and I'm still seeking to improve my writing skills. I am grateful to have received an opportunity to work with Woower, an app designed to promote women's empowerment. It permitted me to delve deep into the various problems women, especially working women, encounter. It is my great pleasure to do my bit to assist women in rejoining the workforce after a career break and helping them stand on their own two feet.

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